[PRESS RELEASE]  The Embassy of Japan is extending the deadline for the submission of entries for the 2011 J-Pop Anime Singing Contest to June 29, 2012 (Friday).

Ten groups will be chosen during the pre-screening judging, and they will compete in the Grand Final on July 21, 2012 to be held on the SM Mall of Asia’s Music Hall. Up for grabs are scholarships from the Nihongo Center Foundation and Center for Pop Music, exciting prizes and gift items from the J-Pop Anime Singing Contest event partners, namely: Ajinomoto, Canon, Panasonic, Sony, Toshiba and Yakult. Hero TV and Toei Animation Philippines will also be awarding a “Hero’s Choice” and “Toei’s Prize” award respectively, for the performer/s of their choice. At the Grand Final, the top ten contestants will also be treated to special treats courtesy of Yoshinoya.

Interested participants can personally deliver or send via courier their application forms along with the demo CD and other requirements to the Japan Information and Culture Center (JICC), Embassy of Japan, 2627 Roxas Boulevard, Pasay City .

Now on its fourth year, the J-Pop Anime Singing Contest is open to all Filipino amateur solo singers and singing groups composed of up to a maximum of ten members. There is no age limit for contest participants. Japanese nationals are allowed to join provided that they are part of a group and play supporting roles in the group (e.g. instrumentalists or back-up vocals or dancers) and do not exceed more than half the number of group members (e.g. a group of three can have one Japanese member).

The Singing Contest aims to further promote Japanese language and culture appreciation among Filipinos and to strengthen the longstanding friendship between Japan and the Philippines . The J-Pop Anime Singing Contest is presented by the Embassy of Japan in cooperation with The Japan Foundation, Manila and in partnership with Animation International Licensing Philippines, Center for Pop Music, Nihongo Center Foundation, SM Mall of Asia, Toei Animation Philippines, Yoshinoya, the Japanese Chamber of Commerce and Industry of the Philippines, Inc., Ajinomoto, Canon, Panasonic, Sony, Toshiba, Yakult, and HERO TV as the media partner.