Google Chrome’s ad featuring Vocaloid idol Hatsune Miku has won two awards at the Cannes Lions International Festival of Creativity in France.

The ad also features Hatsune Miku’s livetune song “Tell Your World.”

The commercial has won the following awards:

  • Silver Lion Award – Branded Content & Entertainment Lions
    For best use or integration of user-generated content 
  • Bronze Lion Award – Direct Lions Category
    For excellence in creative communications in the advertising industry

The festival is the world’s biggest celebration of creativity in communications that happened last June 17 to June 23 in Cannes, France.

[Source]

Comments

comments