According to the annual Character Ranking 100 chart by marketing consulant company Character Databank, Soreike! Anpanman topped list on most valuable charaters for 2011.
The chart which was included in the book CharaBiz Data 2012 rates the most valuable character bands in Japan, in terms of merchandising and other commercial efforts.
Here are the other characters who made it in the top 20:
1 Soreike! Anpanman
3 Mickey Mouse
4 Hello Kitty
5 One Piece
6 Precure franchise
8 Winnie the Pooh
9 Super Mario Brothers
10 Snoopy (Peanuts)
11 Mobile Suit Gundam franchise
12 Kamen Rider OOO
13 Kaizoku Sentai Gokaiger
14 Minnie Mouse
15 Thomas [the Tank Engine] & Friends
20 Kamen Rider Fourze
“Adult” anime series like Madoka Magica (59), To Aru Majutsu no Index (63), Sengoku Basara (80), The Melancholy of Haruhi Suzumiya (91) and Natsume’s Book of Friends (98) managed to be included in the top 100 despite the chart is dominated by family and kid-oriented anime series
Soreike! Anpanman tells a story of a superhero made of anpan (a sweet roll with bean jam filling) because of Star of Life. Together with his friends, Anpanman fights his rival Baikinman and helps the malnourished.