Movie exhibitor SM Cinema announced last Monday that it will be extending screening of live action film adaptation of Nobuhiro Watsuki’s manga series Rurouni Kenshin in the Philippines.
Film was supposedly to end its showing last December 9 but due to overwhelming support by movie goers, SM Cinema extends the screening up to December 11 and next week in selected cinemas. Updated film schedules are on their website.
— SM Cinema North Edsa (@smcinema_north) December 8, 2012
Last Sunday, film’s local distributor Movie Punch also announced the extension of the screening but clarified it will still depend on the turn-out of the movie in the cinemas.
Furthermore, Japan reporter for Screen International, Jason Gray tweeted that Rurouni Kenshin or locally distributed as Samurai X has earned $100,000 or roughly Php 4 million for the first 3 days in 44 cinemas nationwide.
Rurouni Kenshin notches up highest ever box office opening for a Japanese film in the Philippines. 44 screens, just over $100K in 3 days.
— Jason Gray (@jgtokyo) December 10, 2012
Rurouni Kenshin film premiered in the Philippines last December 5 and it is exclusively exhibited by SM Cinema.
According to data released by Box Office Mojo for the Philippines as of December 9, Rurouni Kenshin film has an opening weekend gross amounting to US$ 314, 303 or roughly PHP 12.8M in 50 screens nationwide, opening in second place after DreamWorks Animation’s The Rise of the Guardians in the weekend box office.
Furthermore, SM Cinema on their website announced that it is extending again the screening of the Rurouni Kenshin film at least on December 13 in selected cinemas.
Branches in Baguio, Baliwag, Bicutan, Lucena, Masinag, Muntinlupa, Olongapo, Podium, San Fernando, San Pablo and Sta Rosa have extended their screenings until next week.
Rurouni Kenshin has already earned over US$60 million worldwide and been licensed for distribution in over 60 countries in Europe, Latin America and Asia which includes the Philippines.