POCO and PUBG Mobile have launched a new partnership aimed at boosting the Filipino esports scene. The collaboration was unveiled at Gamers Night on July 9, 2024, held at Sari Sari Bar in Makati. Notable attendees included Benj Dalmacio, Senior Business Development Manager of Level Infinite PH, and Angela Elejido, POCO Marketing Manager.
The highlight of the event was the announcement of the POCO PUBG Mobile Philippine Cup, a nationwide open tournament offering POCO products and exclusive in-game rewards to the winners. This initiative aims to make competitive gaming hardware more accessible to Filipino players, fostering a thriving local esports community.
Angela Elejido opened the event with a speech emphasizing POCO’s commitment to mobile gaming in the Philippines. “This partnership with PUBG Mobile will go beyond brand and product cross-promotions,” she stated. “At POCO, we believe in the philosophy of ‘Everything you need, nothing you don’t’ with a key focus on our fans’ requirements. Our brand is built on relentless pursuit of technology which the fans truly need.”
POCO showcased their new smartphones, the POCO F6 and POCO F6 Pro, designed for high-performance gaming. These devices feature flagship-quality Snapdragon chipsets, a 120Hz 6.67-inch Flow AMOLED DotDisplay, WildBoost Optimization 3.0, and LiquidCool Technology 4.0, ensuring a seamless gaming experience.
Following the speeches and ceremonial photo-taking, attendees enjoyed food, music, and gaming. A highlight was a fierce PUBG Mobile show match, with gamers trying out the POCO F6 and F6 Pro, receiving positive feedback for the phones’ performance.
This partnership signifies POCO’s dedication to enhancing the Filipino gaming experience, positioning the local esports scene to potentially reach the expertise and popularity levels seen in other countries. By providing high-quality, affordable gaming technology, POCO is set to play a crucial role in the development of the next generation of Filipino gamers.
